SEPPES Chairman Yang Yuanjia Shares Insights on Global Expansion at Business Leaders Forum

September 26, 2025 – At the 29th Business Leaders Forum held at General Elevator Co., Ltd. (SZSE: 300931), SEPPES Group Chairman Yang Yuanjia delivered a keynote speech on “Building a Global Brand – Creating the Second Growth Curve.”

Drawing from SEPPES’s five-year journey of bringing industrial door solutions to over 70 countries, Mr. Yang outlined practical strategies for traditional manufacturers seeking international growth.

“Going global is not an option—it’s a necessity for companies that want to break through growth bottlenecks,” he emphasized at the beginning of his talk.

Four Core Values of Going Global

Breaking Domestic Competition – SEPPES’s export business grew by more than 100% in the first half of 2025.

Risk Diversification – Market presence in 70+ countries reduces dependence on any single region.

Brand Premium – With EU CE and U.S. UL certifications, SEPPES achieves a 20% higher price point compared to local competitors.

Technology Innovation – Products developed for extreme conditions (such as cold-resistant doors for Northern Europe at -40°C) also benefit the domestic market.

A Three-Dimensional Model for Global Expansion

Mr. Yang introduced SEPPES’s “Three-in-One” framework for internationalization:

Market Diagnosis – Tailoring products for regional needs, e.g., sand- and dust-resistant doors for the Middle East.

Product Reliability – High-speed doors tested for 1.33 million open-close cycles.

Service Excellence – 7×12 hour multilingual customer support to address time zone challenges.

Embracing Digitalization and AI

The audience responded with strong interest when Mr. Yang shared how SEPPES applies AI and data-driven methods across the business:

AI-powered customer profiling improved sales efficiency by 40%.

AI modeling shortened custom product R&D cycles.

A digital operations platform reduced project delivery times in the Middle East by 60%.

“Digitalization is not about piling up technologies, but about making smarter, data-driven decisions,” Mr. Yang highlighted.

Looking Ahead

SEPPES has already served global leaders such as Procter & Gamble and Bosch, and was recognized with the Alibaba.com “Global Trade Award.” To strengthen trust, the company also provides product liability insurance of RMB 15 million (approx. USD 2 million).

Mr. Yang concluded:

“The key from zero to one is rapid testing; the key from one to many is standardization.”

With its newly launched “100-Country Initiative,” SEPPES aims to expand exports to 120 countries by 2030.