SEPPES Chairman Attends Alibaba International Station East China Headquarters Relocation Ceremony, Sharing New Chapter of Global Expansion

On August 29, 2025, the relocation ceremony of Alibaba International Station's East China headquarters was held in Shanghai. Mr. Yang Yuanjia, Chairman of SEPPES (Suzhou) Door Industry Co., Ltd., was invited to attend as a representative of leading merchants and contracted lecturers. In his keynote speech, he shared SEPPES's journey from focusing on the domestic market to expanding globally, and highlighted the pivotal role Alibaba International Station has played in the company's overseas growth.

From Suzhou to the World: Building a Global Industrial Door Brand

Founded in 2011, SEPPES specializes in the R&D, manufacturing, and sales of industrial doors, dock equipment, and intelligent control systems. With the product philosophy of "Safety, Efficiency, and Durability," SEPPES provides smart door solutions for industries such as logistics, manufacturing, pharmaceuticals, and food.

Over more than a decade of development, SEPPES has established strong R&D capabilities, a complete product line, and a nationwide service network. Since 2020, the company has strategically expanded into overseas markets, identifying foreign trade as its "second growth curve." Choosing Alibaba International Station as its global platform, SEPPES products have now been exported to 74 countries, serving multiple Fortune 500 enterprises, and making the leap from "Made in China" to "China Brand."

Cooperation and Growth with Alibaba International Station

During his speech, Mr. Yang recalled the early days of SEPPES's partnership with Alibaba International Station. Just after signing the cooperation agreement five years ago, the company was faced with the challenges of the pandemic. Guided by Alibaba's insight that "COVID-19 will change global procurement habits, shifting from offline to online," SEPPES decided to invest in digital trade despite initial doubts. This decision ultimately enabled the company to achieve its breakthrough in global expansion.

He also shared SEPPES's latest performance: in the first half of 2025, the company's foreign trade business grew by more than 100% year-on-year. "This is not only a victory of numbers, but also a victory of trust and strategic choice," he noted. Today, SEPPES counts one out of every seven Fortune 500 companies among its clients.

Sharing Experience, Empowering Others

As a contracted lecturer for Alibaba International Station, Mr. Yang emphasized his commitment to sharing practical experience with peers: "The more we share, the more we grow. By lighting our own path, we can also illuminate the way for others." He pledged to continue empowering more foreign trade enterprises and to jointly drive the global presence of Chinese manufacturing brands.

At the end of his speech, Mr. Yang extended his best wishes for Alibaba International Station's new headquarters, recognizing it as a strategic step to further integrate resources in the Yangtze River Delta and enhance regional services, while supporting local enterprises in their global journey.