SEPPES Doors' Yang Yuanjia Attends 2026 Shuyang Cross-Border Summit and Shares the Company's Global Growth Journey

On May 15, 2026, the 2026 Cross-Border E-Commerce High-Quality Development Summit and Digital Trade Transformation Forum was held in Shuyang, Jiangsu. Co-hosted by the Shuyang Economic Development Zone, Shuyang County Commerce Bureau, and Shuyang Software Park, the summit brought together more than 260 attendees, including leaders from the development zone and related departments, Alibaba.com service provider representatives, and cross-border e-commerce companies. Participants explored new digital trade trends and discussed new paths for foreign trade transformation. Yang Yuanjia, Chairman of SEPPES Doors Industry (Suzhou) Co., Ltd., was invited to deliver a keynote presentation titled From Zero to Global Door Guardian: Yang Yuanjia's Journey of Building a Brand Across More Than 80 Countries. Drawing on practical experience, he offered traditional manufacturers a replicable and actionable plan for global expansion, becoming one of the summit's highlights.

SEPPES Doors brand founder Yang Yuanjia delivering a keynote presentation

In recent years, Shuyang has focused deeply on cross-border e-commerce, treating it as a core engine for upgrading an open economy. The county has continued strengthening its industrial foundation and improving its development ecosystem. In 2025, Shuyang had 389 companies with actual foreign trade performance and total imports and exports of USD 1.675 billion. Its online cross-border e-commerce transaction volume exceeded RMB 1.38 billion, up 94.37% year on year, and a group of leading companies with annual sales of tens of millions or even hundreds of millions of yuan has emerged. Cross-border e-commerce has become a powerful growth driver for high-quality county-level economic development.

As the global trade landscape accelerates its restructuring and the digital and real economies become more deeply integrated, cross-border e-commerce has become a key track for traditional companies to reduce costs, improve efficiency, reach global markets directly, break through domestic competition, and build a second growth curve. In his remarks, Ding Xunzheng, Member of the Party Working Committee and Deputy Director of the Management Committee of the Shuyang Economic Development Zone, said Shuyang will use the summit as a bridge to continue improving its cross-border e-commerce ecosystem, implement support policies, build resource platforms, remove development bottlenecks, and create an optimal environment for cross-border e-commerce. These efforts will help Shuyang manufacturing and Chinese manufacturing sail overseas and gain global recognition.

More than 260 entrepreneurs gathered at the summit

During the keynote session, the practical insights shared by Yang Yuanjia, founder of SEPPES Doors and an experienced lecturer in the industrial door industry, resonated strongly with the audience. As a veteran and former journalist, Yang has integrated military resilience and media sensitivity into his business management. He founded SEPPES Doors in Suzhou in 2011, focused on high-end intelligent industrial doors, and led the company to become a National High-Tech Enterprise, a provincial Specialized, Refined, Distinctive, and Innovative enterprise, and one of the Top 10 Industrial Door Brands.

Yang Yuanjia, Chairman of Suzhou SEPPES Holding Group Co., Ltd. and SEPPES Doors Industry (Suzhou) Co., Ltd., sharing the company's global breakthrough journey

Yang candidly described himself as a three-no founder: no foreign-language foundation, no foreign-trade capability, and no e-commerce experience. Six years ago, SEPPES Doors was still a traditional industrial and trading company focused on the domestic market. Facing intensifying domestic competition, Yang decisively chose the cross-border e-commerce track and formed a deep partnership with Alibaba.com to begin brand globalization. With a core strategy of mid- to high-end positioning and brand-led development, SEPPES Doors built on quality and innovation, led an AI-enabled digital global expansion path of being rooted in China and serving the world, and focused on intelligent solutions to overtake on a new track. The company successfully broke through traditional foreign trade barriers and now exports to more than 80 countries and regions.

Front desk display area at the SEPPES Doors factory

In his presentation, Yang systematically explained the key steps behind the brand's journey from startup to global presence: precise market positioning in the high-end industrial door niche; stronger brand layout supported by international certifications such as CE and UL; professional team building and incentive-based compensation to activate internal momentum; and quality leadership, with products covered by RMB 15 million insurance from PICC and supported by global warranty service. These targeted measures have driven rapid growth at SEPPES Doors. In fiscal year 2025, foreign trade exports increased by more than 129% year on year. One in every seven Fortune Global 500 companies has chosen SEPPES. The company has also won honors including the Cross-Border E-Commerce Global Trade Gold Award and a national Top 10 Digital Foreign Trade True Niu Award, becoming a benchmark for high-quality global expansion by Chinese intelligent manufacturing companies.

Going global as a brand is not an optional choice; it is a required course for traditional manufacturers seeking to break through growth bottlenecks, Yang said. His open sharing covered platform selection, overseas customer acquisition, supply chain optimization, and brand promotion, offering participants a practical methodology for addressing global expansion pain points and earning strong applause from the audience.

At the summit, Alibaba regional manager Li Yuancheng shared industry trends around AI-enabled cross-border e-commerce, explaining the value of AI in product selection, customer acquisition, and operational automation. Leaders from companies such as Shuyang Zhongxin Automotive Technology and Suqian Green Wood Products also shared their own global expansion experience, presenting cross-border e-commerce opportunities from multiple perspectives.

The successful Shuyang Cross-Border E-Commerce Summit created a strong platform for regional companies to exchange and cooperate. Yang Yuanjia's leadership of SEPPES Doors and its brand globalization journey demonstrates the feasibility of traditional manufacturers using cross-border e-commerce to achieve global growth, while offering valuable reference for more Made in China companies going global. As the cross-border e-commerce ecosystem continues to improve, more companies like SEPPES Doors will ride the wave of digital trade and show the strength of Chinese brands in global markets.