SEPPES Chairman Yang Yuanjia Discusses Corporate Breakthroughs and Symbiosis at the Shanghai Jiao Tong University Summit

Suzhou, China – December 13, 2025 – The Shanghai Jiao Tong University New Confucian Merchant Institute Annual Summit was successfully held in Suzhou, gathering over 160 distinguished guests, including professors, economists, and entrepreneurs. Among the invited VIPs was Mr. Yang Yuanjia, Chairman of Suzhou SEPPES Door Industry and Suzhou SEPPES Holding Group.

During the event, Mr. Yang participated in a roundtable forum titled "Breaking the Situation and Symbiosis: New Confucian Wisdom Empowering High-Quality Enterprise Development," where he shared insights on integrating SEPPES' business practices with the spirit of the "New Confucian Merchant".

Global Leadership and Industry Authority

With 14 years of deep experience in the industry, Chairman Yang Yuanjia has led SEPPES Door Industry from a domestic leader to a global player. Today, SEPPES exports to 74 countries and regions, serving over 6,600 corporate clients worldwide. Notably, one out of every seven Fortune 500 companies has chosen SEPPES products, solidifying its status as a top-tier global industrial door brand.

The "Three Forces" Strategy for Market Breakthroughs

Addressing the intense competition and product homogeneity in the manufacturing sector, Mr. Yang introduced a methodology focused on "Three Forces" to achieve differentiation:

Brand Power: Mr. Yang emphasized that branding is the core competitiveness for surviving market cycles. A strong brand creates trust and premium value, allowing companies to move away from low-level price wars toward high-level brand competition.

Operational Capability: He pointed out that strong operational capabilities are essential for effectively delivering brand value, covering everything from positioning to reputation management.

Product Power: This is the foundation of differentiation. SEPPES invests heavily in R&D, converting an average of 5-7 patent technologies annually. The company has shifted from "product thinking" to "user thinking," offering customized designs with smart features like face recognition and remote control to better meet client needs.

A "Four-in-One" Model for Symbiotic Growth

During the discussion on building a collaborative ecosystem, Mr. Yang proposed a "Four-in-One" model involving the enterprise, employees, customers, and society.

For Employees: SEPPES practices a people-first philosophy with robust training and incentive programs, helping many employees achieve personal milestones like purchasing homes and cars.

For Customers: The company promises "One Door, One Code, Lifetime Service," ensuring lifecycle traceability for every product. Furthermore, SEPPES introduced a unique insurance model, purchasing product liability insurance with coverage of 15 million RMB for every door to guarantee customer safety.

For Society: As a "Green Factory" in Suzhou, SEPPES is committed to green production and energy conservation. The company is also active in philanthropy, recently receiving recognition from the Wuzhong District Charity Federation for its contributions.

Looking Ahead

The summit served as a high-end platform for exchanging ideas on corporate leadership. Chairman Yang's sharing highlighted the wisdom of "New Confucian Merchants"—keeping promises, putting people first, and achieving win-win results. Moving forward, SEPPES Door Industry aims to continue deepening its "Four-in-One" ecological approach to contribute to industry development and social progress.